A focused partnership giving Greenhouse a simpler place to manage every school relationship, automated prospecting into trusts and local authorities, and outreach built on the schools you already delight.
A focused partnership giving Greenhouse a simpler place to manage every school relationship, automated prospecting into trusts and local authorities, and outreach built on the schools you already delight.
Simpler CRM
Automated prospecting
MAT infill
Local authority coverage
Referral-led social proof
Section 01
Why Connect
Turn happy schools into the next twenty.
Greenhouse already has the reputation, the portfolio and the referrals. Connect gives the team one straightforward workspace to turn that into targeted conversations with trusts, local authorities and neighbouring schools.
01 / ORGANISE
A Simpler Sales CRM
One clear workspace for schools, trusts, contacts, renewals and live opportunities — far quicker to keep up to date than spreadsheets or a heavy CRM.
Schools, trusts and contact management
Sales opportunity pipeline
Tasks and follow-up reminders
Conversation history
Simple sales reporting
Account ownership
Meeting and activity tracking
02 / ENGAGE
Full Email Marketing
Build focused lists by trust, local authority or postcode and run branded campaigns and follow-ups, with engagement tracked against each school contact.
Branded hero campaigns
Persona-specific email sequences
Automated follow-ups
Trust, LA and postcode segmentation
Open and click reporting
Engagement history
Campaign performance monitoring
03 / SCALE
AI Agents
Three named agents — Perry, Coby and Luka — support email prospecting, conversations and LinkedIn engagement, always with human approval before anything is sent.
Perry — finds verified email addresses for key personas
Coby — conversations and follow-up
Luka — LinkedIn engagement
Persona segmentation
Suggested sales messaging
Lead prioritisation
Human approval and oversight
04 / CONNECT
Dripify LinkedIn Software
Dripify handles the LinkedIn side of lead generation: connecting with heads, business managers and trust leaders, with sequenced follow-ups tracked alongside the pipeline.
Targeted LinkedIn prospect lists
Connection request campaigns
Sequenced LinkedIn follow-ups
Profile visits and engagement
Acceptance and reply reporting
Daily activity limits and safety
Leads passed into the CRM
Meet the AI agents
Each agent handles a distinct part of the growth process. They prepare the work; the Greenhouse voice and every approval stay with people.
Prospecting
Perry
Hunts verified email addresses for heads, business managers, marketing leads and trust executives, building lists by trust, local authority and postcode.
Conversations
Coby
Supports email conversations and follow-ups, suggesting relevant messaging and keeping replies moving towards a demo.
LinkedIn
Luka
Handles LinkedIn engagement — connection activity, persona segmentation and timely, natural follow-up on accepted connections.
Connect — Sales pipeline
One simple view of schools, trusts, contacts and live opportunities.
Connect — Email marketing
School and trust lists, campaigns and follow-up sequences in one place.
AI Agents — Conversation campaign
Persona segmentation and suggested messaging, always with human approval.
Dripify — LinkedIn software
Structured LinkedIn outreach to heads, business managers and trust leaders.
Section 02
Sales person narrative
Greenhouse has a compelling story: beautiful, easy-to-update school websites for primary schools, secondary schools and multi-academy trusts, backed by unlimited support from a friendly UK team. Our job is to put that evidence in front of neighbouring schools, the rest of the trust and the wider local authority, start credible conversations and give every opportunity a clear next step.
Primary school websites
Secondary school websites
Multi-academy trust websites
Content management & training
Unlimited ongoing support
01
Identify
Build focused lists of schools, trusts and local authorities around the customers Greenhouse already serves.
02
Prospect
Two separate lanes: Perry sources verified email addresses for heads, business managers and trust leaders, while Dripify sends natural LinkedIn connection requests to the same people.
03
Engage
Coby handles the email conversation — segmenting each audience, drafting relevant replies and keeping follow-up moving. Luka manages LinkedIn engagement, while Dripify automates the sequenced LinkedIn messages. Everything is reviewed by a human before it is sent.
04
Convert
Manage replies, actions, demos and live opportunities through Connect CRM.
Proven ground · what schools value
Mobile friendly by design
Accessibility-aware builds
Compliance-ready school pages
Unlimited UK-based support
Who Greenhouse already works with
Primary schools · Secondary schools · Multi-academy trusts · Federations · Local authority school groups
Section 03
Two growth lanes
Grow outwards from the schools you already serve.
Every existing Greenhouse website is a reference point. Outreach is built around real, nearby proof rather than cold, generic approaches.
Multi-Academy Trust Infill
Where Greenhouse already builds for one or two schools in a trust, target the remaining schools and the central trust team to win the whole estate.
Map every school inside trusts already served
Perry sources trust and school persona email addresses
Approach central trust marketing, operations and finance leads
Lead with the sites already live inside that trust
Offer consistency across the trust's school websites
Run persona-led LinkedIn and email campaigns
Track trust-level opportunities in Connect
Local Authority & Postcode Penetration
Use current customers as social proof to reach neighbouring schools in the same local authority and surrounding postcodes, where referrals carry the most weight.
Prioritise local authorities with existing Greenhouse schools
Build postcode-radius lists around live customers
Reference nearby school websites by name in outreach
Ask happy customers for warm referrals and quotes
Target heads, business managers and marketing leads
Time approaches around website renewal cycles
Track coverage by local authority and postcode
Section 04
Dedicated LinkedIn service
Dripify opens the conversation.
Prospecting and connecting are two distinct lead generation activities. Perry hunts verified email addresses for key school personas, while Dripify connects on LinkedIn with heads, business managers and trust leaders using a natural introduction, then moves engaged prospects into a coordinated Connect campaign.
01Agree target trusts, local authorities and postcodes
02Agree the personas Dripify should connect with
03Send a natural connection request
04Monitor acceptance and engagement
05Move suitable LinkedIn contacts into Connect
06Begin a relevant AI-supported conversation campaign
07Assign human follow-up actions
Example connection approach
“Hi [First name], we recently built the new website for [Nearby school] and I noticed you look after [Organisation]’s site. Thought it would be useful to connect.”
Credible, low-pressure and specific to the person—not a hard sell within the connection request.
Dripify — LinkedIn campaign
Connection activity, acceptance rates and engaged prospects at a glance.
Section 05
Targeted email outreach
Make Greenhouse websites impossible to overlook.
Connect will be used to send visually engaging email campaigns to carefully selected schools and trusts. Each campaign pairs a nearby, recognisable website launch with a clear reason to start a conversation.
Campaigns segmented by trust, local authority and postcode
Recent Greenhouse school website examples
Personalised messaging by persona
Clear but low-pressure calls to action
Planned follow-up sequences
Campaign engagement reporting
Interested schools moved into the active pipeline
Campaign flow
1Target school
2Nearby proof
3Hero campaign
4Engagement
5Conversation
6Demo
Connect — Hero email campaign
A branded campaign built around recent Greenhouse school website launches.
Section 06
Partnership KPIs
Clear measures of momentum.
These measures keep the partnership focused on a tidier CRM and genuine school conversations rather than vanity activity.
1
A simpler CRM in daily use
Every school, trust, contact and opportunity in one workspace the team actually keeps up to date, replacing spreadsheets and scattered notes.
2
Automated lead generation
Perry prospects verified email addresses for key school personas each month, with Dripify connecting on LinkedIn, so new conversations start without manual list building.
3
Multi-academy trust infill
Additional schools targeted inside trusts Greenhouse already serves, working towards full trust coverage rather than isolated sites.
4
Local authority & postcode penetration
Neighbouring schools approached in the same local authority and postcode areas, using current customers as referrals and social proof.
Section 07
What is included
Everything in one agreement.
Products and services included in the partnership
Product or service
Included
Purpose
Connect Subscription
Yes
Sales CRM, email marketing, campaigns, pipeline management and reporting
AI Agents (Perry, Coby & Luka)
Yes
Email prospecting, conversations and LinkedIn engagement with human approval
Email Hero Campaigns
Yes
Branded outreach campaigns and structured follow-up activity
Please note: Dripify is a separate subscription, taken out directly by Greenhouse at approximately £40 per user per month. It is not included in the Connect subscription above.
Section 08
Build your platform
Pay for the modules you need. Nothing you don’t.
A small platform fee covers the connected customer record. Add the modules that matter today, and agent credits only for the work agents actually carry out.
Select your modules
Prices are per workspace, per month, however many people you invite.
Platform fee · always included
People and organisations directory, storage, infrastructure and support.
£16
Agent credits
One credit is 1p at list price. Credits are used when an agent finds an email address, researches a page, runs a search or sends outreach.
Need more mid-month? Top-ups are £10 for 1,000 credits and roll over.
Your monthly total
£133/month
Platform fee
£16
3 modules
£67
Agent credits
£50
Unlimited team members. No per-seat charges.
Indicative list pricing. We’ll confirm the right shape for your team.
Section 09
Commercial terms
Term
12 months
Investment
Modules selected below, plus agent credits
Total contract value
See build your platform
Delivery
Monthly subscription
Products included
Connect modules, AI agents and a dedicated LinkedIn service
The partnership is a rolling monthly subscription, with priorities agreed each month between Connect and Greenhouse. Module selection can change as the business changes, and agent credits are only consumed by work the agents actually carry out.
Indicative list pricing. Final figures confirmed before start.
Section 10
Fill the trusts. Cover the map.
On approval, the subscription begins with an onboarding session to agree priority trusts, local authorities, target schools, key personas and the referral proof to lead with.
1Approve the subscription
2Arrange an onboarding session
3Configure Connect and Dripify
4Launch the first campaigns
Book your onboarding
Choose a time for the onboarding session
Pick a slot that suits your team and we will agree priority trusts, local authorities, target schools, key personas and the first campaigns.