CONNECT × GRAY & SONS
Partnership proposal
A focused 12-month partnership combining proactive business development, a complete sales platform and bespoke software improvements—built around Gray & Sons’ commercial priorities.
Why Connect
Gray & Sons already has the delivery experience, sector coverage and project evidence. Connect gives the business one place to turn that credibility into targeted conversations, visible opportunities and a more predictable pipeline.
01 / ORGANISE
Manage target organisations, key contacts, conversations, opportunities, next actions and pipeline progress in one clear workspace.
02 / ENGAGE
Create focused account lists and run professional hero campaigns, follow-ups and nurture sequences, with engagement tracked against each contact.
03 / SCALE
Three named agents — Perry, Coby and Luka — support email prospecting, conversations and LinkedIn engagement, always with human approval before anything is sent.
04 / CONNECT
Dripify handles the LinkedIn side of lead generation: connecting with the right people and personas, with sequenced follow-ups and engagement tracked alongside the rest of the pipeline.
Meet the AI agents
Each agent handles a distinct part of the growth process. They prepare the work; the sales narrative and every approval stay with people.
Prospecting
Hunts verified email addresses for key personas, building and refining target account lists so email outreach reaches the right decision makers.
Conversations
Supports email conversations and follow-ups, suggesting relevant messaging and keeping replies moving towards a meeting.
Handles LinkedIn engagement — connection activity, persona segmentation and timely, natural follow-up on accepted connections.
Sales person narrative
Gray & Sons has a compelling story: a Doncaster-based specialist delivering commercial fit-out, refurbishment and bespoke joinery nationwide, with proven experience across commercial, retail, leisure, healthcare and education. Our job is to put that evidence in front of the right people, start credible conversations and give every opportunity a clear next step.
Build focused account and persona lists across education and priority commercial sectors.
Two separate lanes: Perry sources verified email addresses for key personas, while Dripify sends natural LinkedIn connection requests to the right people.
Coby handles the email conversation — segmenting each audience, drafting relevant replies and keeping follow-up moving. Luka manages LinkedIn engagement, while Dripify automates the sequenced LinkedIn messages. Everything is reviewed by a human before it is sent.
Manage replies, actions, meetings and live opportunities through Connect CRM.
Proven ground · accreditations
Organisations already worked with
JD Sports · Lego · Tessuti · Sunglass Hut · SSP · Wates · ISG · Overbury · Willmott Dixon · Manchester Airports Group · Pontefract Academies Trust
Two growth lanes
Campaigns will be precise enough to feel personal and structured enough to run consistently throughout the partnership.
Use work already carried out at Pontefract Academies Trust as relevant social proof when approaching estates, operations, finance and executive leaders across schools and multi-academy trusts.
Proactively target brands and businesses where Gray & Sons’ national fit-out capability, site management and specialist delivery experience provide a strong commercial fit.
Dedicated LinkedIn service
Prospecting and connecting are two distinct lead generation activities. Perry hunts verified email addresses for key personas, while Dripify connects on LinkedIn with the right people and personas using a natural introduction, then moves engaged prospects into a coordinated Connect campaign.
“Hi [First name], I’ve been following the work [Organisation] is doing across its estate. We deliver fit-out and refurbishment projects nationally and I thought it would be useful to connect.”
Credible, low-pressure and specific to the person—not a hard sell within the connection request.
Targeted email outreach
Connect will be used to send visually engaging email hero campaigns to carefully selected accounts and personas. Each campaign will combine strong project evidence with a clear reason to start a conversation.
Campaign flow
Custom software build service
Alongside growth activity, the partnership includes development capacity to improve functionality, automation and efficiency around Gray & Sons’ current job-planning PDF process.
Workforce workflow
How the partnership works
At the start of each month, we agree the highest-value priorities across outreach, campaigns and software. The sprint remains focused while the wider plan stays flexible enough to respond to current commercial needs.
Agree target accounts, campaign themes and the most valuable operational improvement for the month.
Configure CRM activity, prepare campaign assets, build Dripify LinkedIn sequences and email sequences using Perry’s verified persona email addresses, and complete the agreed software work.
Run the LinkedIn and email outreach, manage engagement and put the sprint’s operational improvement into use.
Assess campaign results, commercial conversations, pipeline movement and software progress before agreeing the next sprint.
Partnership KPIs
These monthly targets keep the partnership focused on genuine commercial conversations rather than vanity activity.
2
Meetings arranged with two net-new multi-academy trusts each month, sourced through Perry’s email prospecting and Dripify LinkedIn connections.
2
Active conversations started with two new priority target businesses each month via Dripify LinkedIn connections and Perry’s email prospecting, including suitable national retail, hospitality or commercial brands.
1
One agreed design and development sprint each month, improving quoting, job planning or reporting inside the Gray & Sons workflow.
Performance will be reviewed monthly. Campaign activity, messaging and target audiences will be refined using the engagement and conversion evidence collected through Connect.
What is included
| Product or service | Included | Purpose |
|---|---|---|
| Connect Subscription | Yes | Sales CRM, email marketing, campaigns, pipeline management and reporting |
| Dripify Subscription | Yes | Targeted LinkedIn connection and outreach activity |
| AI Agents (Perry, Coby & Luka) | Yes | Email prospecting, conversations and LinkedIn engagement with human approval |
| Dedicated LinkedIn Service | Yes | Target-list creation, messaging, campaign management and monitoring |
| Email Hero Campaigns | Yes | Branded outreach campaigns and structured follow-up activity |
| Custom Software Development | Yes | Monthly development capacity focused on agreed priorities |
| Monthly Sprint Meeting | Yes | Priority setting, progress review and next-sprint planning |
| Monthly Performance Review | Yes | KPI, campaign, pipeline and development reporting |
Products included
Connect, Dripify and custom software development
The partnership will be delivered through monthly priorities agreed between Connect and Gray & Sons. Development activity will focus on the highest-value agreed improvement within the available monthly sprint capacity.
On approval, the partnership will begin with a discovery and planning session to agree priority sectors, target accounts, key personas, sales messaging and the first job-planning software sprint.
Book your first sprint
Pick a slot that suits your team and we will agree priority sectors, target accounts, key personas, sales messaging and the first software sprint.
Book your first monthly sprint
